Augmented Reality (AR)

Augmented Reality (AR) relates to a computer-based extension of human perception. The respective real experience is enriched by additional virtual information or the opportunity for interaction. A key function in augmented reality is played by cameras which now can be integrated into a wide range of mobile devices to give the user a view on the real world and on multimedia contents on a parallel basis. The user perceives augmented reality via an optical head-mounted AR device, a smart phone monitor, or also special data gloves.

AR will certainly also play an important role in the future of digital production. Learn more about Smart Factories here.